Your small business or large company will never have a greater representation to the public than through your logo. Mascots and spokes people will come and go, but your logo will remain. Your logo is not as simple as a symbol, though it can become known as the icon or mark of your business.

Your logo should not be as complex as a story. It does not need to say everything your business can do. The less it says can truly say more for, and about, your business. It is the foundation for your marketing and branding. It is a seed that you can grow the image identity and the visual strength of your company from.

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