Twenty years ago, generating digital art from a computer was not a practical method nor an affordable medium for the advertising world. Photoshop did not exist yet and the tools of fine artists had been integrated into commercial art decades prior to computer invention.

Hence, there is no going back now and no need for physical tools when they have been replaced by fine-tuned tools of advertising in the fine-form of programs and applications. Our digital world makes the impossible, possible... and cost effective.

Retouching photos, mocking up spec art, rendering a marketable, believable vision, or creating images that can pass off as fine art... they all are practical and affordable with digital art.

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